The Rebranding of Copper Ridge Surgery Center

The former Northwest Michigan Surgery Center, has rebranded to the Copper Ridge Surgery Center, with the help of Idea Stream.  Complete with a new logo, updated website elements, new ID items, and new signage, along with PR and media outreach, Idea Stream was able to deliver a seamless transition.


Providing space for over 11 surgical specialties, the Copper Ridge Surgery Center focuses on providing the highest quality patient care in a safe, efficient, cost effective manner. The vision of the Copper Ridge Surgery Center is to be recognized both regionally and nationally as a beacon of quality; the place for outpatient surgery and the place to work.


Grand Traverse Radiology Launches New Website

Grand Traverse Radiology has launched their new website!

Grand Traverse Radiologists, PC is a large, well-established subspecialty radiology group serving Northwest Michigan communities. All of the physician radiologists are board certified and many have completed additional subspecialty training by completing a Fellowship program beyond their residency in their respective subspecialties. 

Visit their new website today, at

Dr. Jonathan Zoutendam, DDS Launches New Website, Logo and Brand Update

Jonathan Zoutendam, DDS located in Traverse City, has launched a new website showcasing his services,  along with a new logo and overall brand update.

Dr. Jonathan Zoutendam is a 1998 graduate of the University of Detroit Mercy Dental School. While in school he received the student achievement award for endodontics, and the Quintessent Award for academic achievement. After dental school, he completed a one-year general practice residency at the Ann Arbor VA hospital. He then moved to Traverse City to start his dental practice and has been practiing for over 16 years. He is currently accepting new patients.

Dr. Zoutendam’s practice is located at 535 South Garfield Avenue, Traverse City, MI 49686. For more information or to visit the new website visit or call 231-946-6336.

Herkner Farms Launches New Website

Herkner Farms, a Traverse City based food company, has launched a new website.

The Herkner family began creating their famous fruit toppings from the fruit they harvested on their farm on Old Mission Peninsula in 1962.  In late 2015, one of their Advisory Board members, Bruce Byl acquired the family business and began expanding the Herkner Farms brand by adding three additional fruit drizzle topping flavors and new product categories including condiments, jams & preserves and sauces.

Locally, Herkner Farms products can be found on the shelves of Tom’s, Oleson’s, Meijer, Burritt’s, Maxbauers, and Main St. Market in Gaylord.

For more information on Herkner Farms and the products they offer, please visit or call 231-947-7000.

Copper Ridge Dental Launches New Website, Logo

Brian N. Feeney, DDS of Copper Ridge Dental, a state-of-the-art dental practice located in Traverse City, has launched a new website showcasing their services, new logo and updated brand.

Dr. Brian N. Feeney is a graduate of The Ohio State University Dental School and has been in dental practice for over 30 years. Copper Ridge Dental services clients of all ages, and specializes in preventative, restoriative and quality of life services.

Copper Ridge Dental is located across from the West Middle School on Silver Lake Road. For more information or to visit the new website visit or call 231.946.2497.

Idea Stream Celebrates 20 Years!

We are proud to announce our 20th Anniversary!

Since 1997, we have been serving clients in the Northern Michigan area. Focusing in marketing and communications, we offer the following services: graphic design, interactive services, media planning and buying, public relations and events, website design as well as design of trade show booths, vehicle graphics, and signage.

Marsha Stratton, our owner, says “We take great pride in knowing that our strategic marketing efforts have helped hundreds of companies and organizations achieve their marketing objectives and business goals. A major strength of our agency is the ability to work within any budget, timeline and unique parameters. We understand that each client has specific needs.”

We are located at 104 S. Union Street, Suite 212, Traverse City. For more information visit or give us a call at 231.933.6635.