The Rebranding of Copper Ridge Surgery Center

The former Northwest Michigan Surgery Center, has rebranded to the Copper Ridge Surgery Center, with the help of Idea Stream.  Complete with a new logo, updated website elements, new ID items, and new signage, along with PR and media outreach, Idea Stream was able to deliver a seamless transition.


Providing space for over 11 surgical specialties, the Copper Ridge Surgery Center focuses on providing the highest quality patient care in a safe, efficient, cost effective manner. The vision of the Copper Ridge Surgery Center is to be recognized both regionally and nationally as a beacon of quality; the place for outpatient surgery and the place to work.