You’ve worked hard to build brand equity, why would we want to go changing it? Are your customers daily, weekly, monthly, or just once or twice in a lifetime? Chances are your brand shelf life isn’t what you think it is.
Do you notice the same sign you’ve been looking at all these years or do you notice the newest ones? Refreshing your brand gives you a prime reason for a little PR work and some social media boasting.
MEDIA PLANNING IS ESSENTIAL
A successful year starts with a proper plan and your media budget is no different. Idea Stream can help you stretch your advertising dollars with effective plans that both diversify and target.
Idea Stream can negotiate for you, getting you deals and prices the average customer just can’t get.
PR AND ONSITE EVENTS CAN BE GREAT TOOLS
Press releases, editorial stories, open houses, seminars, product or service launches, customer appreciation events, and employee achievements are all great ways to get out in front of customers.
Idea Stream can help you organize and promote your event, as well as compose and submit your press release to the many connections we have with local area and state wide publications.
DON'T FORGET THE BIG STUFF
Trade show booths, vehicle graphics, external and internal signage and billboards all have their time to shine. Idea Stream will make sure you’re well prepared and looking great for that next tradeshow or event.
Vehicle graphics make great financial sense. For a minimal investment, your vehicle can become a spiffy ambassador for your business. Tradeshow booths and setups are slicker than ever. From airplane to cab, you won’t break a sweat going to that next show.
HAVE A STRATEGIC EDITORIAL MISSION!
It’s more effective to have to have a strategic editorial MISSION to allow for purpose-driven content creation that actually converts readers to customers.
Turn your mission into an executed PLAN by seeking editorial partnerships that position you as the expert in your industry.
REVISIT YOUR WEB SEO
A strategic ORGANIC SEO plan takes time and know-how to develop. Having meaningful content in addition to authoritative advice and engagement will quickly push your website to the top of the heap. Remember, be the authority!
With nearly 140,000 new websites being created everyday, an effective SEO plan allows you to acquire targeted traffic customers looking specifically for your products and services.
MOBILE OPTIMIZATION: IT'S MANDATORY
Let Idea Stream build your business a website for the 21st century. Stay up-to-date and connected with your customers with top notch CMS built right in. After launch, you can take the reins or we can manage.
If you're not optimized for mobile use, your website may not even show up on a mobile device search. Google now requires websites be optimized for mobile use in order to be ranked within search results on a mobile device.
BECOME RELATABLE IN SOCIAL MEDIA
Social media allows for your brand to develop a personality in a safe and targeted way, making your business more likable. Stories rule and everyone has one. Even if you think your business doesn’t “convert” well to social media, your customer’s stories will. We promise.
Customers engage in content they can relate to. Don’t have much time? Posting a quick FYI or DIY video from your phone to Facebook can get the ball rolling.