We began our marketing relationship with Idea Stream to meet the goal of forming a better identity for Northwest Michigan Surgery Center. The talented, engaged and knowledgeable staff of Idea Stream listened to our needs, met each one and acted pro-actively to meet our swift deadline. From their vision came Copper Ridge Surgery Center. From large projects such as facility signage and TV advertising campaigns to small details such as editing previously published video work and touching up our website, they made the transition into our new brand simple and seamless. We continue to work with the team frequently for advertising and marketing materials. Their work has a professional quality that is unmatched.
LoAnn Vande Leest - Copper Ridge Surgery Center
Working with a marketing services firm was new for Northern Michigan Angels (NMA). Our needs: an organization with a broad range of promotion capabilities and relationships with all media types. An individual working in and knowledgeable of the media domain in our region recommended Idea Stream.
In our first meeting with Marsha we defined NMA primary goals and needs, affirmed that our budget was limited and that we had three distinct audiences, each with an incredibly limited population – like trying to find a few needles in three different hay stacks. In less than six months we had a new logo, a new ad design with placement in a local publication, a radio interview, and story placement in both print and digital media and a basic plan for the next year.
Idea Stream is creative, professional, and flexible to meet changing needs, responsive to inquiries in a timely manner and best of all – totally oriented to help meet our goals. We definitely chose the right firm and recommend Idea Stream without reservation.
Deanna Cannon and John Zaloudek - Northern Michigan Angels
When we were preparing to revamp our website and marketing campaign we looked at several organizations. IDEA STREAM stood out on many levels. They ‘interviewed’ my husband and I to find out how we wanted our agency to be seen by others, what our business philosophy was, and what our future plans for our firm were. They were able to give us great input and evolve with our organization. In the end their insight and affiliation with complementary businesses really brought our marketing campaign to a new level of professionalism and a dynamic outreach to current and prospective clientele.
Trina Garvin and Dave Kaplan - Fitzmaurice Garvin Insurance
I reached out to Marsha at Idea Stream shortly after starting my own small business in the Traverse City area. My main objective in seeking marketing support was to increase my revenue by getting my business name ‘out there’. Mainly, I needed a logo redesign, business cards, a website and also sales sheets that were great snapshots of what my business was all about in a short, easy to read and informative format. Marsha and crew are very easy to work with, knowledgeable in their industry, full of ideas and suggestions to assist in growing a business and quick to respond to requests. Prices were very reasonable as well. Since working with Idea Stream, my business has increased significantly and I have a great website now for potential customers to review and have questions answered. I would highly recommend Idea Stream to any business with a goal of increasing their visibility which ultimately positively impacts the bottom line.
Craig Ryckman - Great Lakes Express Delivery
We began our marketing relationship with Marsha Stratton and the team of Idea Stream in May of 2013 when we decided to remodel part of our building at 201 E. Front to offer up a downtown event venue for hosting parties, meetings and other memorable events. Not having been in this industry before, we needed help in all aspects of design and marketing.
Marsha and team designed our logo, street signs, brochures, website, stationery and advice on social media prospects to help launch us into the hospitality industry. They then used their valuable local connections to negotiate marketing advertisements to reach the broadest audience available while staying within the budget we provided.
The team is professional, talented and well connected to the marketing and media opportunities available in Traverse City and neighboring townships, villages and counties. We are thrilled with the exposure they have provided to the Corner Loft and are happy to speak with anyone that is considering a new business or switching their marketing firms to the great team of Idea Stream.
Marie Schwartz - Corner Loft
When we moved to our new office on Royal Drive, we changed our name as well. We had no logo or “brand” as I later learned to call it, to identify us. I had seen a demonstration by Idea Stream at a local administrator’s meeting and broached the idea to my providers. Once I got the green light, Marsha from Idea Stream came and looked over our space, asked what kind of patient care we provided and tried to get a sense of what we were about. She came back a week or so later with at least a dozen different ideas, styles and colors for us to choose from. My physicians all voted on what they felt best represented our practice, which took some time. Marsha and her team did a marvelous job satisfying everyone’s requests and they were so patient! Not only did we develop a new brand for our practice, but they helped us with advertising, develop a website, and put information regarding what the practice was doing in the TC Business News. Idea Stream put us in touch with a local designer, Shane Inman, who created a beautiful focal wall for behind our front desk. It’s one of the first things our patients see when they check in and it really has visual appeal and texture as well. Idea Stream consistently delivers amazing service and fantastic ideas. They support the community by using local businesses and they always deliver a quality product. I’m proud to say that we are clients of Idea Stream and would highly recommend them!
Laura S. Alexander - Neuromuscular & Rehabilitation Associates Of Northern Michigan
Maple River Direct has always received good service from the individuals at Idea Stream. The timing and quality of their work on our many projects have always met our expectations, and every campaign is communicated in a professional and timely manner.
We consider Idea Stream a development partner who has proven to be creative in problem resolution, reliable in commitments, and overall consistent in our direct marketing needs.
Idea Stream gave us the right ideas to put our company in the right direction!
Deb Bristol - Maple River Direct